DIVINE LORRAINE | NORTH PHILADELPHIA
699 N. BROAD STREET. Official Ground breaking. The Divine Lorraine Hotel has been like an old neglected Aunt who’s come into lots of money. Yesterday thousands flocked over and waited in line to get a chance to take a peek of the abandoned dilapidated Divine Lorraine Hotel (albeit the yet to be developed) first floor lobby to pay homage.
Directly following the official groundbreaking of the Divine Lorraine, a one day only “Divine Lorraine Hotel Collection gift shop” POP UP SHOP was setup in the back of the lobby.
The Divine Lorraine Hotel Collection was conceived by designer Najeeb Sheikh and includes collaborations with The Decades Hat Co, Converse, Herschel bags and more. The full Divine Lorraine Collection 2 including apparel and housewares will be available at the pop up shop. 10% of all proceeds are being donated to Big Brothers & Big Sisters SEPA; free Divine Lorraine commemorative key chains were given with all donations to Big Brothers & Big Sisters SEPA.